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My story
Wing+Keel was created to help purpose-driven organisations communicate in a way that connects, with clarity, honesty, and direction.
My background is in science, sustainability, and design. I started out in plant science research, then spent years working across global organisations on complex, meaningful projects.
My approach
What I've seen again and again: important work wasn’t reaching the people it was meant to. Communication was either rushed, unclear, or left to the side entirely. And so much potential was being lost in the gap between intention and execution. Mine is a business built on strategic thinking, thoughtful design, and a scientist’s mindset: structured, curious, and always evidence-informed.
Now, I work with purpose-led organisations who need help getting their message out. Sometimes I build the foundations. Sometimes I become a long-term partner.
Either way, I help turn complexity into clarity — so the right people understand what you do, and why it matters.
A few things to know about me
I’m as comfortable in a strategy session as I am building an investor deck or refining website copy. I work fast, and I think broadly. I see the connections, and the patterns, and the gaps. I care about good work, good people, and a more sustainable future.
If that sounds like a good fit, I’d love to hear from you.
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